The fifth largest operator in the world in the tyre sector by sales, Pirelli is the market leader in the high-end segments with high technological content. Founded in 1872, there are now 20 Pirelli Tyre factories throughout the world, in four continents, operating in more than 160 countries.
Pirelli, listed on the Milan Stock Exchange, is distinguished by its long industrial tradition, which has always combined with a capacity for innovation, product quality and brand strength. A strength which, since 2002, has been based on the PZero fashion and high-tech project, the value of which has been further recognised by Formula 1, for which Pirelli Tyre is the exclusive supplier for a three-year term 2011-2013.
In line with its ‘green performance' strategy, Pirelli, which has always focused on research and development, operates with constant and increasing attention to products and services of high quality and technology and low environmental impact. The focal point of the Pirelli Group’s growth strategy is its capacity for product and process innovation and ability to assess new opportunities stemming from its continuing research activities.
In pursuing its objectives, Pirelli is committed to combining economic profitability with social responsibility. In line with an industrial tradition dating back more than a century, the Group, in its international expansion, always maintains strong roots in the local communities in which it operates.
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